Ask Your Internet Marketing Expert

…continued from Website Optimization: On-Site and Off-Site (Part 2)

You will be building links with the help of keywords that you want your site to be optimized with. Through link building, the link popularity of your site is increased. Link popularity is the primary basis for every site’s page rank. The higher the page rank, the higher chances of getting higher ranking in the search engine results page. It is not totally true that page rank is not important. There are lots of internet marketers who claim that Google ranks web pages higher than any other web pages without page rank. This is true in some cases but not all the time.

The reason why there are web pages with lower page rank of “unranked” that ranks in some keywords is that those web pages are optimized well through onsite. It must have keyword rich content that are of quality. The Meta tags would have done exceptionally. That is why even if the web page is unranked, it would certainly achieve higher ranking because of that. Perhaps, other web pages with higher page rank but are ranked lower are not optimized well onsite. Lack of keyword rich content is probably the reason.

In most cases, page rank is a big factor. It measures the credibility and reliability of your site. It is like a seal or certification of being one of the leading sites in the particular market niche.

Link popularity is directly proportional to page rank. The relation is also the same with ranking in the search engine listing. The higher link popularity that the site pages have, the higher ranking they would get.