Ask Your Internet Marketing Expert

continued from Twitter Tips on the Use of Keywords (Part 1) - webmarketingexperts.com.au

•    In another case, words that have different spellings but have the same meaning, also fall victim to search engine selectivity. Thus, in the case of “optimization” and “optimisation,” it might be best if you use all of these variations in the event that it is applicable. Don’t be constrained by the issue of difference in spellings, whether they are acceptable or not. As long as people recognize and use them, it will not matter.
•    Next, be observant of your use of punctuations. Sometimes when you place an exclamation point beside a keyword, it looses its touch and is left off the keyword research results. Again, you have to take note that twitter is tightly discriminative. It interprets “expert” and “expert!” in completely different ways. Thus, you need to, again, apply the variations when appropriate.
•    Now, most users experience this mistake over and over when submitting tweets, because of their hurried attitude. Spaces people! Don’t forget the spaces in between your keywords, if you want them to be useful in search optimization. “SEO expert” and “SEOexpert” are recognized separately by Twitter. So if you don’t want to be missed, make sure that you get your thoughts penned correctly.
Now, as a side note, feel free to use shortened URLs in your tweets. They can be very useful in rerouting searchers to your site and driving inbound traffic. Aside from this, shortened URLs are significantly as important in tweets, as keywords are, especially when it comes to being indexed for searches.
To fully milk Twitter of its benefits in web marketing, make sure you do your part as a user in optimizing search engine activities. The success of search engine optimization mostly relies on how effectively the components are used in your posts.