Some internet marketers used to think that Twitter marketing is all about following as many tweeters as they can. The concept behind doing this is to somehow allure the tweeters to follow you back and get more followers.
Twitter announced that a tweeter is only allowed to follow up to 1000 tweeters in a day. This is to avoid “follow spam.” If you get 1000 tweeters to follow a day, would that be of help? Well, in a very small degree. Having a significantly bigger number of “following” than “followers” would create an impression to people who happens to visit your profile page that your account is a spam. In this case, you lose your credibility as a reliable internet marketer. Seldom tweeters would follow another tweeter with 20,000 “following” and a handful of 3 to 5 “followers.”
Mass following used to be effective before. However today, it is already tagged as another form of spamming. Internet marketing in Twitter has changed. There are already a lot of web tools to automate the task of following every tweeter in sight.
There are tools also that when a tweeter A is followed by tweeter B, tweeter B is automatically followed. This strategy is effective and would have you create more and more followers. However, Twitter Marketing experts claimed that large number of followers is not important. What’s important is that you have followers that are humans and not automatons. You are just wasting your time tweeting with those automatons that do not care about what you tweet at all.