Ask Your Internet Marketing Expert

…continued from Guiding Tips for Effective Article Writing (Part 1)

(b) Keyword variation is the technique done in order to avoid repetitive keywords that leads to spamming. Hyperlinking your keywords can draw the attention of the search engine spiders, but there are two reasons; it’s either because your hyperlinked text is good and worth-crawling or because your hyperlinked text arouses suspicion for spamming so your article will be flagged as spam.

To avoid getting flagged by the search engines as spammer, you should have your keywords varied. Synonyms for the words within your keyword phrase should be used instead of having the same keyword phrase repeated all over and over again.

(c) When employing keywords or stuffing them into your article, do not overdo it. Overstuffing of keywords is spamming and that’s always the case. You should limit your keyword usage. According to the experts, it is ideal no have not more than 5 percent keyword density.

The keyword density is calculated by dividing the number of times that your specific keywords are used by the total number of words in your article. And then, multiply it by 100.

(d) Your article title and keywords should be descriptive of your article content. It is a common practice among experts SEO article writers that they title should possess any of the keywords mentioned within the article content.

By accomplishing all these article writing guidelines, you can achieve one of your internet marketing goal—the increase in web traffic for a more opportunities for returns on investment.