…continued from SEO Dos and Don’ts (Part 3) - webmarketingexperts.com.au
(f) You must not engage in cloaking. Cloaking is done by serving the search engine spiders with different and unique content to search engines while internet users are served with another. This means that with cloaking, search engine crawlers would see totally different content from what the internet users actually see on the site. This is done in order to trick the search engines in terms of the relevancy aspect of your site. Some irrelevant links on the site are hidden from search engine’s eyes in order to maintain the relevancy aspect of your site in your chosen web marketing niche even if you are catering another totally different market.
Sites that are caught in employing this method are immediately penalized by dropping the ranking or worse, banned from the listing forever.
(g) You must be meticulous and careful in choosing SEO company you want to hire. The most recommended method to avoid getting fooled is to ask referrals from other companies who have done SEO outsourcing.
(h) You must stop doing submission to hundreds of web directory that no one visits. Submit your site to popular and reliable website directory for an assurance of quality link and more online visibility.
(i) You must not use too many flash objects for your website. They are unreadable by search engine spiders. Instead of having your video in flash format, have it embedded on your page as video with the help of reputable video hosting site such as YouTube.
(j) You must not duplicate your site content. This happens when you have two or more URLs of sites with the same content.
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