Ask Your Internet Marketing Expert

…continued from About SEO Myths: Views from webmarketingexperts.com.au (Part 3)

A reliable SEO company guarantees not voluminous traffic alone. It should also guarantee the quality of traffic. Quality traffic refers to traffic that is relevant or “niche traffic.” A big number of traffic is nothing if large percentage of them is just bouncing. Bouncing traffic is defined in which a certain visitor clicks the link that leads to your site because he thinks it is relevant. Upon seeing the site, the visitor finds out that it is actually not what is being looked for. As a result, the visitor tends to leave the site right away. This happens usually when your keywords are non-targeting. Most non-targeting keywords are those that are too generic such as one-word or two-word keywords. Keywords that are composed of three or more words are considered long-tail and are niche targeting. According to SEO experts, most of the traffic conversions that deliver more returns on investment for the site are long tail keywords.

(e) Conversion rates can be guaranteed by SEO service.

This is another myth that is believed by many. If the SEO company is offering this kind of guarantee, don’t believe it. No SEO service can define your conversion rate if you are outsourcing your SEO tasks. The conversion rate greatly depends on the client’s effectiveness in its total marketing venture. The increase of conversion rate is directly proportional to the level of service quality in which customer-satisfaction is the basis.