…continued from 2009 SEO Trends: A View by webmarketingexperts.com.au (Part 3)
(e) This year, iPhone and BlackBerry are becoming more and more and more popular. As a result, local search is getting huge. So, in order to get more opportunities for your business, you need to have local business listing optimization. This is another SEO strategy that should be prioritized and be worked on.
(f) SEO is usually outsourced. However, its role in the success of online marketing business is getting more important. This entails to moving SEO into an in-house function. There are already several companies today that are doing SEO by themselves and not outsourcing. Since SEO is a cost-cutting business strategy, more and more companies are investing in this venture; they are training and developing potentially competent people within the company to do the tasks. However, even if SEO becomes an in-house function, still the SEO outsourcing is not affected; it continues to grow and until several years to come.
(g) The personalization of search results greatly impacts the entire SEO panorama. This already occurred for several years but only this year that its business impact is realized. Google’s Search Wiki and Preferred Sites search service features is getting popular and are now in the mainstream. Internet users are already using it for a more relevant search results.
~oOo~
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