Several sites are trying hard to make their site more credible by posting the awards they got as a business in a particular market niche. This tactic may be effective on stores that are operating offline but generally not effective for online marketing business. However, a good web design must not have these on sites.
In reality, visitors really don’t mind about the awards your website has won. Their concern is your credibility as a website. You may showcase those awards in a separate page but never make it a central attractive piece because it can never be attractive. It’s a grave mistake for web designers to make the page where awards are showcased as homepage.
A website’s credibility is measured according to its capability to provide information that people are looking for. If the website fails to provide informative pieces of information being looked for by market-relevant visitors, your entire web marketing venture is a total failure.
It’s great to make your site sticky. People would tend to revisit your website in search for more useful and relevant information. Make your visitors stay even longer and have them compelled to purchase the product or service that you offer. How? Make your site a destination for informative chunks of knowledge. Offer a service (such as email from everyone.net), make a newsletter, and regularly update your site with updated headlines on it.