SEO service providers should not only do web design and site optimization, and then leave the customer in the wild. The process to maintain the website ranking and standing in terms of credibility is worked on continuously.
With the advent of Web 2.0, the static websites became archaic. Since Web 2.0 makes the website updating easier (hence, dynamic website), the need to continuous changing, updating of the site has become a need. Meaning, SEO companies should provide continuous service to their clients.
In terms of SEO service, SEO companies must also provide post optimization for their clients’ site. Since search engines are continuously updating or revising their search algorithm, optimizing process should also be done continuously to maintain the ranking. If the optimization stops, time will come that your site ranking would drop, loosing several ranking places, or worse, get buried in the search engine listing up to 500 or more ranking places.
When selecting SEO company, always put in mind that you select only the one that offers continuous web designing or web maintenance and post optimization for your site.
Make sure than when you choose SEO company you want to be hired to accomplish your web marketing venture, give some thought.