Rules in ranking in any search engine are slightly changing over time. This is the reason why web marketing experts, specifically SEO professionals are also updating themselves with the latest SEO strategies in order not to be left behind in the internet marketing race.
Having a blog for the site offers many favorable possibilities for your website. Here are some points.
(a) Crawable URLs: With blogging sites or blog software, you get uncomplicated URL structure. This enables the search engine spiders to crawl on them easily. As a result, your content will be crawled more often.
(b) Structured Content: The content can be organized by categories. In other words, you won’t be having problems with the organizing your blog contents in terms of relevancy aspect. Search engine spiders won’t be having problems with understanding what your website is all about.
(c) Inbound Links: Having your website generate quality links is the greatest benefit that you get in having a blog. Since blogs are considered as the important source of recent information such as news, social media sites and others, it is more likely to attract traffic. Widgets and plugins available in blogs encourage more links and traffic.
(d) RSS Feeds: Link building popularity can be easily achieved with blogs. This works when RSS content is cited by other blogs.
(e) Fresh Contents: It is attractive for search engines to crawl on sites with fresh contents. As a result, your site will be crawled more often and the more likely that it will rank higher in the search engine results page according to specific keywords.
Blogging as a web marketing strategy is indeed rewarding for people who are patiently creating blog entries everyday. The result may not be instant; but in the right time, the desired results will be achieved.