Creating a sitemap is important because aside from the fact that it is a basic step of SEO, it enables the visitors to navigate within your website easily. The sitemap is comparable to a traveler’s map; it guides the person where to go according to what he is looking for.
With sitemap, site promotion for your website is made easier. Your SEO efforts will be paid well through sitemap because search engine spiders also crawl on the links in the sitemap. Thus, you have added internal links for your site.
You should, however, know where to place the sitemap for your website appropriately. It is advisable not to bury your sitemap in folders so that the crawler can find it easily. It should be placed instead close to the root directory level. The links to the sitemap should also be spread throughout the web pages of your website, either in header of footer. But since the search engine spiders reads from top to bottom, it is better to put the links at the top of the page.
Generally, sitemap helps increase the crawling time for your site. There will be more web pages of your website to be indexed with sitemap. In other words, creating a sitemap for your online business website is a crucial effort for your web marketing.