Pay Per Click (PPC) is the counterpart of Search Engine Optimization. SEO is free and you get click throughs and even visibility in the search engines without having to pay an amount. Though PPC involves payment, several entrepreneurs are still opting to practice this kind of internet marketing.
PPC marketing involves an advertiser and a publisher. Unlike billboard or magazine advertising, an online ad publisher is not paid for publishing the advertisement. It is only when someone clicks the ad that the publisher is paid. Search engines like Google and Yahoo have PPC advertising programs. Google Adwords and Yahoo Search Marketing has almost the same rule but they vary in the maximum and minimum bidding price. Of the two, many web marketing experts prefer Google Adwords because the minimum bidding price is comparatively lower than Yahoo Search Marketing. Google’s minimum bid is $0.05, just half of Yahoo’s $0.10.
If you want to be an advertiser and get paid for PPC marketing, Google Adsense definitely fits for you. Unlike Google Adwords in which the earning goes to Google alone, with Google Adsense, anyone can be an advertiser and earn a few or more bucks. Google Adsense is another PPC advertising program that allows anyone, mostly bloggers or website owners, to be a publisher and get paid a percentage of pay. When someone clicks the ad from the third party publisher (i.e blogger’s site) who signed up for Google Adsense, he or she is paid. The more clicks, the more earning.
It is recommended that if your site is popular and getting voluminous traffic everyday, you have to sign up for Google Adsense. With this kind of PPC advertising, you get paid without much effort.