Google would always ban any web marketing site that employs black hat SEO or unethical link building technique. However, many are asking of who determines if the link building strategy you are practicing is unethical or ethical. The answer lies in the common sense. Always create or put links to and from website that are relevant to yours by theme.
Though unethical link building sometimes work, the plausible results it gives for your website is not permanent. What is permanent is the iron hand of Google on sites that practice this strategy. They shall be banned in no time. So, it is better to be a friend to Google by employing only ethical link building.
What is ethical link building by the way?
Here’s the elaboration. Ethical link building is done with you are link building the right way. Link building the right way means linking to and from sites that are related to you plus the right keywords. The keywords, of course, are those phrases that represent your site and the services or products you are selling.
With ethical link building, you are not only gaining traffic but above all, returns on investment. What comes with ethical link building is the ability to have your site target the relevant traffic–and relevant traffic means potential clients.
What is unethical link building by the way?
Unethical link building is a practice by which your purpose of linking is just for the sake of gaining links without considering the relevance of those links in the process. As a result, Google would ban your site from getting index or getting listed in the search results page. The worse thing to happen is that you are wasting efforts. The worst thing on the other hand, is that you are gaining traffic while seeing your web marketing business fall down.