There are innumerable experts of SEO out there but only few are giving right advices in strategizing web marketing ventures. Some of the internet marketing experts that are not as good as the reputed ones would advice their clients to duplicate their site content. Meaning, there will be two or more unique URLs but with not identical web content.
The purpose of duplicating contents is to ensure targeting of more visitors and potential customers for the site. This is quite good for the owners of the websites, however, bad for the search engine spiders, Googlebot most especially. The only trouble with duplicating web content is that search engines would index and rank websites with identical content once. Meaning, among the multiple URLs, one of them will be crawled and other will be trashed. They will not appear in the search engine results page even if you have employed white hat SEO strategies to all of them. This technique not only wastes your time, money and effort. It also wastes your opportunity to have your unique websites crawled and get indexed.
We, at Web Marketing Experts (WME), are not only concerned with having your site temporarily ranked and get visitors/traffic. We are more concerned of long-term higher ranking for your site so that targeted returns on investments are achieved.